We offer a range of custom fit and bespoke clothing services both online and in our London retail store. We also work with our sister brand, Fetters, crafting unique BDSM restraints and playroom furniture pieces.

REGULATION now stocks over 5000 products and, as well as our own catalogue, we sell products from esteemed manufactures in Europe and the USA.

The Art of Control

REGULATION started as a fetish wear retailer in 1991. Established in Angel, North London, the store soon offered a wide range of fetish wear for men and (for a short time) women. The early 90s expansion of the fetish scene in the UK and Europe led to a growing appetite for fetish clothing and BDSM toys. On the rails of our 90s showroom you’d have found a broad range of gear including leather, latex, PVC, second-hand workwear, protective and military clothing.

Over time, our ranges continued to evolve; the gay “fetish mainstay” choices of rubber, leather and military clothing becoming our primary focus and more BDSM toys and accessories were introduced.

Within a couple of years, our own latex production was started. With a small number of “latex technicians” a selection of new and specialist designs could be made in-house. This small team grew over the years and was expanded to include leather tailors and specialist "strapworkers."

Image from REGULATION 2 Catalogue

In 2015, REGULATION took over Fetters. A brand with over 40 years of heritage as a specialist producer of bondage equipment and furniture, based in Warwick, England.

Fetters’ british-made BDSM products and bespoke services now have a significant place in the REGULATION catalogue.

Fetters Stockade

In early 2017 we moved most of our operations (warehousing, manufacturing, offices) from above our Islington retail store to new, larger premises a few miles away in North London. More space was needed for stock and manufacturing and our central Islington premises were no longer big enough to satisfy customer orders.

Today, we still produce much of our leather and rubber clothing in North London. We also work with heavy leather materials to produce strapwork, harnesses and specially made bondage articles. Our online store is supported by our North London warehouse whilst our Islington Store offers Londoners and visitors a fun and unique physical retail experience.